Sports Business

For Olympic fans, the real fun starts after the games

Feb 20, 2018

The Olympics give spectators a chance to party and to dip their toes into South Korean culture

The Latest: Shiffrin finally gets her gold on Olympics Day 6

Feb 15, 2018

American Mikaela Shiffrin finally made her Pyeongchang Olympic debut on Day 6, speeding to gold in the women's giant slalom after several days of weather delays

Pyeongchang Olympics showcases Korean self-driving vehicles

Feb 15, 2018

Self-driving vehicles at Winter Olympics showcase South Korea's prowess, and rivalry, in automotive and telecoms technology

Ex-NHL player Jim Paek makes Korea hockey dream come true

Feb 12, 2018

Former NHL player Jim Paek took South Korea's men's hockey program rom bare bones to competitive enough to play at the Olympics as the host country

Hold that tweet: Athletes tiptoe around Olympic do's, don'ts

Feb 10, 2018

Olympians in Pyeongchang are treading carefully to avoid falling foul of rules that limit what they can post on social feeds about sponsors that aren't partners of the games. But change could be on the horizon, with the IOC facing pressure from regulators

Alibaba launches 1st Olympic project as IOC sponsor

Feb 10, 2018

The Alibaba Group has launched its first Olympic project at the Pyeongchang Olympics after paying hundreds of millions last year to become a top-tier sponsor of the IOC

The Latest: Cold comes to Pyeongchang ahead of Olympics

Feb 7, 2018

The temperature at the Olympic Stadium in Pyeongchang was minus-3 Fahrenheit (minus-16 Celsius) when many athletes and officials woke up

Ichiro Suzuki hopes to remain in Major League Baseball

Dec 24, 2017

Ichiro Suzuki still hasn't given up hope of remaining in Major League Baseball

PGA Tour signs deal to partner Chinese firm Shankai

Dec 7, 2017

The PGA Tour has signed a deal to partner with Chinese firm Shankai Sports to manage the operations of its China series for 20 years from 2018

PGA Tour China to resume with full schedule in 2018

Oct 25, 2017

PGA Tour, China Golf Association agree to resume Chinese tour with hopes of developing elite players