IAM Worldwide debuts latest campaign featuring World No. 1 pickleball star Anna Leigh Waters

Oct 6, 2026

MANILA, Philippines – Following her official appointment as Global Sports Ambassador, IAM Worldwide has launched its newest commercial starring global pickleball sensation and undisputed World No. 1 Anna Leigh Waters.  The campaign spotlights the multi-titled champion promoting the IAM Amazing Organic Barley Gummies, reinforcing the connection between elite athletic performance and accessible daily nutrition. The launch arrives as pickleball continues its meteoric rise as the world's fastest-growing sport. Sweeping across continents from North America to Asia, the paddle sport has transcended casual recreational play to become a global cultural phenomenon.  The Philippines has rapidly emerged as a key epicenter for pickleball in Southeast Asia. Across Metro Manila and key regions, the sport’s accessible, fast-paced, and highly social nature has ignited a nationwide obsession, with dedicated complexes opening nationwide and thousands of local "picklers" joining the movement. In the playful yet high-energy commercial, Waters is seen engaging in a competitive pickleball rally against a cute, animated IAM Gummy Bear, highlighting the dynamic blend of high-level athletic performance and recreational fun.  But beyond the playful action, the 60 seconder also reflects the mental fortitude and physical drive required for Waters to remain at the very top of her sport.  The campaign’s messaging centers on conquering the unexpected and turning constant effort into physical strength, emphasizing how optimal energy, immunity, and stamina allow athletes to dominate every game while having fun along the way.  As the face of the brand's athletic push, Waters officially champions the IAM Amazing Organic Barley Gummies. Designed to deliver natural vitality and physical support in a convenient, daily format, the product is tailored for both high-performing athletes and everyday sports enthusiasts.  Through the campaign, Waters aims to inspire pickleball hopefuls and active individuals across the globe to prioritize physical well-being. Together, IAM Worldwide and Anna Leigh Waters continue to advocate a vital message: a truly "wealthy" life is one where wealth is determined by health. "We are beyond thrilled to showcase Anna Leigh Waters in our latest product campaign," stated IAM Worldwide in an official release. "Anna Leigh represents the absolute pinnacle of dedication, athletic achievement, and integrity. Her mindset perfectly mirrors our belief that real success is built on a foundation of health and purpose. Having her represent our flagship barley line of products led by the IAM Amazing Organic Barley Gummies will inspire young athletes to prioritize their physical well-being as they chase their dreams." The debut of the commercial marks another major milestone for IAM Worldwide as it expands its global footprint, bridging the gap between elite sports excellence and everyday healthy habits. The new commercial is now available to watch across IAM Worldwide's official social media channels, including Instagram (@iamworldwideofficial) and Facebook (@iamworldwideofficialfb). Waters is also scheduled to appear live in Manila for a press conference this October presented by Franklin Sports and IAM Worldwide. TMT

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