Sprite expands and global basketball footprint with NBA’s Nikola Jokić and new ‘Never Stop Refreshing the Game’ platform

Oct 23, 2026

In a country where 62% of Filipinos consider themselves NBA fans and represent the 3rd largest viewing audience globally, Sprite officially unveils its new global platform, “Never Stop Refreshing the Game,” with the addition of three-time NBA MVP Nikola Jokić to its global basketball athlete roster alongside superstar Anthony Edwards. Sprite is doubling down on

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